Privacy Policy

Last Updated July 13, 2023 This Privacy Policy explains how MindLax (“we”) collects, uses, and discloses information about you when you access or use our website, mobile application, and other online products and services (collectively, the "Services"), and when you contact our customer service team, engage with us on social media, or otherwise interact with us. This Privacy Policy does not apply to subscription eligibility information we receive from and process on behalf of our enterprise business customers and partners (defined as "Customer Data" in the applicable agreement), but this Privacy Policy does apply to your use of the Services, regardless of your subscription or account type. Additional information for individuals in the EEA, UK, and Switzerland can be found at the end of this Privacy Policy, in the section Information for Individuals in Switzerland, UK and the EEA”. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you. 

Collection of Information Information You Provide to Us We collect information when you register for an account, participate in interactive features (like by submitting a meditation or sleep rating or completing a check-in), fill out a form or a survey, participate in a contest or promotion, make a purchase, communicate with us via social media sites, request customer support, comment on our blog, leave a review, or otherwise communicate with us.  

The information you may provide includes your name, email, password, street address, payment method information, goals, previous meditation or sleep experience, moods and reflections you provide during check-ins, feedback and survey responses, health and physiology (including your breathing and heart rate, which will be used to calculate your sleep stages and sleep rate), and other information about you included within your messages to us or otherwise provided via the Services.

You may also choose to provide us with information related to your health or other matters when you provide feedback on our Services or otherwise correspond with us. Some users also provide health-related information in connection with providing feedback or other messages to us, and we process that information consistent with the purpose for which it was provided. 

Other Information About Your Use of the Services When you use our Services, we collect the following information about you: 

Usage Information: Whenever you use our Services, we collect usage information, such as the sessions you use, videos you view or content you listen to, what screens or features you access, and other similar types of usage information. 

Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product description, price, subscription or free trial expiration date, and time and date of the transaction. 

Log Information: We collect standard log files when you use our Services, which include the type of web browser you use, app version, access times and dates, pages viewed, your IP address, and the page you visited before navigating to our websites.

Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, device identifiers set by your device operating system, and mobile network information (like your connection type, carrier and region). 

Information we Record: On some occasions, we may record phone or video calls with your consent, such as when you contact us for support, provide us with feedback, or participate in market research. 

Information we Generate: We generate some information about you based on other information we have collected. For example, like most platforms, we use your IP address to derive the approximate location of your device. We also use your first name to make an educated guess about your gender and use information about your activity to help determine the likelihood of you continuing to use our Services in the future (which we hope will be the case!). 

Information Collected by Cookies and Similar Tracking Technologies: We use different technologies to collect information, including cookies and web beacons.

Information We Collect from Other Sources We also obtain information about you from other sources, including transaction information from third-party app stores you use to install our app or create an account, and name and contact information from third-party calendar services. Additionally, if you create or log into your account through a social media service account, we will have access to certain information from that account, such as your name and other account information, in accordance with the authorization procedures set by that social media service. Finally, we may obtain information about you from publicly available sources, marketing and advertising partners, consumer research platforms, and/or business contact databases. 

In the event that the processing of your personal data is covered under Regulation (EU) 2016/679 of 27 April 2016 (General Data Protection Regulation, “GDPR”), MindLax will only collect information from other sources of which you have been informed and where an appropriate lawful basis for the transfer exists.

Use of Information We use the information we collect to:

Provide, maintain and improve our Services, including debugging to identify and repair errors, and developing new products and services; 

Process transactions and fulfill orders;

Send you transactional or relationship messages, such as receipts, account notifications, customer service responses, and other administrative messages;

Communicate with you about products, services, and events offered by MindLax and others, request feedback, and send news, gifts or other information we think will be of interest to you (see the "Your Choices" section below for information on how to opt out of marketing messages);

Monitor and analyze trends, usage, and activities in connection with our Services;

Facilitate and customize your experience with the Services;

Respond to your inquiries;

Evaluate information related to your experience and use of the Services, such as information you provide regarding the conditions and quality of your sleep, and make recommendations for improvement;

 Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of MindLax and others, including to enforce our agreements and policies. If you feel your transaction was declined in error, please contact us for assistance at; 

Comply with the law, such as by processing transactional records for tax filings and other compliance activities;

Personalize your online experience and the advertisements you see on other platforms based on your preferences, interests, and browsing behaviour;

Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards. 

Sharing of Information We share information about you as follows and as otherwise described in this Privacy Policy or at the time of collection:

With companies and contractors that perform services for us, including email service providers, payment processors, analytics services providers, fraud prevention vendors and other service providers;

In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including court order, subpoena, or other lawful requests by public authorities to meet national security or law enforcement requirements;

If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of MindLax or others;

In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;

Between and among MindLax and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and

With your consent or at your direction. For instance, you may choose to leave a review or to share actions you take on our Services with third-party social media services via the integrated tools we provide via our Services. We do not sell personal information to third parties, but we do share personal information with third parties for advertising purposes, as described in the “Advertising and Analytics Services Provided by Others” section below.


We also share aggregated or other information not subject to obligations under the data protection laws of your jurisdiction with third parties. For example, we sometimes share aggregate information with research organizations to help facilitate their research. 

Advertising and Analytics Services Provided by Others We allow others to provide analytics services (“Analytics Partners”) and serve advertisements (“Advertising Partners”) on our behalf across the web and in mobile applications. These entities use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and online services over time, including your IP address, device identifiers, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information, including information about relationships among different browsers and devices you use, may be used by MindLax and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and online services, and better understand your online activity. Specifically, MindLax partners with Google Analytics to improve our understanding of usage of our Services.  For more information about how Google Analytics collects and uses data when you use our Services, visit, and to opt out of Google Analytics, visit 

In addition, you can disable cookies used for advertising purposes through our cookie preferences manager. Or, for more information about interest-based ads, including to use ad industry tools to opt out of having your web browsing information used for behavioral advertising purposes, please visit (if you are in the EU, please visit Your mobile device may also include a feature that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes. 

Data Transfer MindLax is based in China and processes information in China and the United States, whose legislation may not provide equivalent levels of data protection as your home jurisdiction. Nevertheless, MindLax has implemented appropriate safeguards to protect your personal data.

 Your Choices Account Information You may update certain account information you provide to us (such as your password, name and email address) by logging into your account or contacting us through our Help Center at If you wish to disable your account, please contact us at but note that we retain certain information when required or permitted by law.

Promotional Communications

You may opt out of receiving promotional emails from MindLax by following the instructions in those emails or by logging into your account. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Mobile Push Notifications/Alerts

With your consent, we send promotional and other push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Data Access and Deletion

Subject to certain limits and conditions provided under law, we honor the exercise of the right of access or deletion for all of our users, regardless of their location. Any MindLax user may exercise this right by contacting us at 

Information for Individuals in Switzerland, UK and the EEA

The sections below apply to you if you use our Services while in Switzerland, the United Kingdom or the European Economic Area (collectively, "Europe")., Inc. is the data controller for personal data governed by this Privacy Policy. MindLax’s contact details can be found below, in the “Contact us” section.

Legal Basis for Processing

When we process your personal data we will only do so in the following situations:

Data Retention

We retain personal data for no longer than is necessary for the purposes for which it is processed, unless applicable law requires storage for a longer period of time. Particularly:

International Data Transfers

As mentioned above, in order for MindLax to provide the Services, your personal data will be communicated to entities belonging to MindLax’s group or subcontracted by MindLax, some of which may be located in third countries outside the European Economic Area (EEA). 

In this regard, and in accordance with the GDPR, MindLax will only communicate your personal data to those entities that are able to provide adequate guarantees or that are located in an appropriate territory duly recognized by the European Commission.

Particularly, personal data collected will be communicated and/or accessed from the following countries:

Data Subject Requests 

Subject to certain limits and conditions provided under law, you have the following rights: 

You have the right to file a complaint regarding our data protection practices with a supervisory authority. Please see this directory for contact details: If you are in Switzerland, please visit this FDPIC site for contact details: If you are in the United Kingdom, please see this site for contact details: 

If you would like to exercise any of these rights and can't do so directly via the Services or your device, you may contact us as indicated below.

MindLax strives to make this privacy policy accessible in line with the World Wide Web Consortium's Web Content Accessibility Guidelines, version 2.1.

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